Database marketing meets the internet!

FREELOTTO®, a free online sweepstakes, offers daily grand prizes of over $11 million. In order to play, users join FreeLotto® simply by providing their name, address and e-mail address. In order to play each of the lotto-format sweepstakes games, they choose their numbers, then click on one of three advertising banners to register their FreeBet™.

This unique direct response vehicle offers advertisers extensive targeting capabilities at efficient rates. FreeLotto® matches offline data resources with player registration information for real time targeting. Players are more likely to respond to advertising as they will be served banners likely to interest them. Advertisers can extend targeting by posing proprietary questions about issues such as specific online purchasing interests.

Launched in June of 1999, FreeLotto® has become a daily habit for millions of online users and one of the Internet's premier advertising opportunities.

FreeLotto®:

• Offers a dynamic sweepstakes format and brings database marketing capabilities to the Internet
• Targets ads to user demographics and interests for increased response rates
• Encourages daily return and reinforces ad messages through e-mailed confirmations and prize announcements
• Enables further target through proprietary questions
• Is priced on a cost-per-click for greatest efficiency

Database Targeting:

• Advertisers can increase their targeting capabilities by using various demographic and lifestyle qualifiers.
• Advertisers can also target by asking specific questions in lieu of placing a banner.
• Contact FreeLotto® for details.

Advertising Opportunities:

Banners:

• Game Banners for Sweepstakes Entry: 234 x 60 pixels
• Traditional Top of Page Banners: 468 x 60 pixels

Emails:

• FreeBet™ Confirmations: E-Mails confirming number registry (free with game banner ad purchase)
• Opt-in Daily Results: Reach over 10,000,000 active FreeLotto® players on a daily basis using the daily FreeLotto® Results Sponsorship Newsletter

Sponsorships:

• Games, Gamecards, and Game Tokens can be your brand logo
• Sound/Music during the playing of the game

For information on advertising to FreeLotto® players, please call our sales department at (212) 931-6760.

Business Development:

To reach someone in our Business Development area please email us at: bizdev@mail.freelotto.com